Product launches come in all shapes and sizes, from 50 press and prospects gathered in one room for a briefing to a full blown 600 seater auditorium with VIPs flown in from around Europe, they are designed to get your message across effectively.

One of our clients wanted to host a product launch for 600 persons in London with a 5 week lead time. Nutmeg Events had worked with the client over many years and were able to pull this together and meet all deadlines and objectives.

Suppliers from set design to caterers to security were all brought on board, quotes negotiated and signed off quickly so that no time was wasted and the detailed planning of the event could move forward.

Guests were brought to London from across Europe so hotel rooms were booked and transportation confirmed. Bare halls were transformed into a presentation area, product demonstration area, press lounge and cocktail reception using set designers and creative lighting.

On the day, guests were guided from airport to hotel to event ensuring a seamless, professional start to the launch. They were greeted with a cocktail reception, wowed by the presentations then able to write and file their press copy and view the products. The following day our staff were there to ensure that all guests found their taxis and were safely on their way home.

short lead times + transport management + set design