Smaller business events are key to ensuring that your organisation maximises it’s ability to connect with contacts at tradeshows and consumer exhibitions. In some circumstances it is also worth organising these without actually having an exhibition stand - but that’s another story.

Nutmeg Events were asked to co-ordinate a series of events alongside a client’s exhibition presence at IBC in Amsterdam. This project comprised of 3 strands: managing their VIP meeting rooms, hosting a day of reseller meetings and organising a client reception.

For these events the meeting rooms were hosted onsite at the venue to allow easy access for any delegates, the reseller meetings were held off-site at a local 4* hotel and the client reception at a club in central Amsterdam. Each event required us to focus on different elements.

The VIP meetings required tight scheduling to ensure smooth running and a set up conducive to detailed technical business meetings. The reseller meetings allowed the client to promote their latest products and services and give a technical overview in a more relaxed atmosphere and the client reception was a relaxed informal party where guests could mingle with staff and build stronger relationships outside of the tradeshow.

managing core suppliers + planning detailed budgets + creating effective meetings